By Beauty Market Maroc | Skincare Guides | Updated 2025
There is a reason The Ordinary has become one of the most searched skincare brands in Morocco. It is not because of celebrity endorsements or luxury packaging. It is because it works — and because it prices its active ingredients honestly, making clinical skincare accessible to people who do not want to spend a fortune on a product that is mostly water and fragrance.
But with popularity comes confusion. Moroccan customers are searching for answers to hundreds of questions every month: Where is The Ordinary from? Which serum is right for my skin? Is my product original? How do I use glycolic acid on my scalp? What is Volufiline and why is everyone talking about it?
This guide answers all of those questions in one place. Consider it your reference for everything The Ordinary in Morocco — what it is, where to get it, how much it costs, and how to build a routine that actually delivers results.
WHERE IS THE ORDINARY FROM?
This comes up constantly, and the answer surprises some people. The Ordinary is not Korean, not French, and not American. It is Canadian. The brand was created by DECIEM, a Toronto-based company founded by Brandon Truaxe in 2013. DECIEM describes itself as « The Abnormal Beauty Company, » and The Ordinary is its most well-known line.
All The Ordinary products are manufactured in Canada. If you ever see a product claiming to be The Ordinary but listing « Made in China, » « Made in Korea, » or any other country of origin, that is a counterfeit. This single detail is one of the fastest ways to spot a fake.
DECIEM was later acquired by Estée Lauder, but The Ordinary continues to operate with its original ethos: transparent formulas, no unnecessary fillers, and fair prices. The brand has official stores in several countries but does not yet have a standalone retail location in Morocco. This is precisely why verifying your source matters — when there is no official store, the market fills with resellers of varying quality.
THE ORDINARY PRICES IN MOROCCO: WHAT TO EXPECT
Moroccan customers search for « ordinary prix maroc » and « the ordinary prix maroc » thousands of times every month, and it is easy to see why. Pricing from resellers varies widely, and without a reference point it is hard to know if you are being charged fairly or exploited.
The official retail prices in USD, which give you a baseline, are roughly as follows. The Niacinamide 10% + Zinc 1% serum retails for around $7 USD. The Alpha Arbutin 2% + HA is about $9 USD. The Glycolic Acid 7% Toning Solution is $10 USD. The Multi-Peptide Serum for Hair Density sits around $18 USD. The Volufiline 1% is approximately $19 USD. The AHA 30% + BHA 2% Peeling Solution is around $12 USD.
When buying in Morocco, add the cost of import, shipping, and the reseller’s margin. A fair price in dirhams will typically be 1.5 to 2 times the USD retail equivalent. If a seller is pricing well below that, especially on sought-after products like Niacinamide or Volufiline, treat it as a red flag. Prices that seem too good to be usually are.
Some parapharmacies in cities like Casablanca, Marrakech, and Rabat stock authentic The Ordinary products, though availability is inconsistent. For specific products like retinol, azelaic acid, or the peeling solution, stock in physical stores can be limited. Many customers order directly from deciem.com, which ships internationally, accepting that a wait is worth the certainty of authenticity.
THE MOST POPULAR THE ORDINARY PRODUCTS IN MOROCCO
Based on what Moroccan customers are actually searching for and buying, five products stand out above the rest.
Niacinamide 10% + Zinc 1%
This is The Ordinary’s most globally recognized product, and Morocco is no exception. Niacinamide, also known as vitamin B3, regulates sebum production, reduces the appearance of enlarged pores, evens skin tone, and helps fade post-acne marks. The 10% concentration is effective without being harsh. The addition of zinc at 1% provides extra support for oily and acne-prone skin.
For Moroccan skin types, which often deal with combination to oily skin, intense sun exposure, and hyperpigmentation, niacinamide is one of the most broadly useful ingredients available. It can be layered with almost every other product in a routine and used morning and evening. Given how counterfeited it is, always verify the batch code before use.
Alpha Arbutin 2% + HA
Alpha arbutin is a skin-brightening ingredient derived from bearberry plants. Unlike hydroquinone, which is banned in many countries due to safety concerns, alpha arbutin achieves brightening effects without the associated risks. It works by inhibiting melanin production, making it effective for dark spots, post-inflammatory hyperpigmentation, and uneven skin tone.
The Ordinary’s version combines it with hyaluronic acid (HA) for added hydration. In Morocco, where sun damage and post-acne marks are among the most common skin concerns, this product has earned a devoted following. Searches around « alpha arbutin danger » and « alpha-arbutin danger » are common — reflecting that customers want to understand safety before committing. The answer is that alpha arbutin at 2% is considered safe and well-tolerated for most skin types.
Volufiline 1%
Volufiline is one of the most distinctively searched The Ordinary products in Morocco, with some verification queries showing click-through rates above 30% — meaning nearly one in three people who see a result about it click through. That reflects high buyer intent.
Volufiline is a patented active ingredient — sarsasapogenin in a carrier base of anhydroxylitol, xylitol, and water — that works by stimulating lipid accumulation in fat cells. In practical terms, it is used to add subtle volume to targeted areas: lips, cheeks, and the décolleté being the most common applications. It is a niche product, but among those who know about it, it is highly sought after.
Because of its demand and relatively higher price point within The Ordinary’s lineup, Volufiline is a frequent target for counterfeiting. When buying it in Morocco, cross-check the batch code and look for the exact ingredient name « Volufiline™ » listed on the bottle. Generic versions claiming to contain sarsasapogenin exist, but only the original Volufiline™ from Sederma is the real compound The Ordinary uses.
Glycolic Acid 7% Toning Solution
This is a multitasking product that has found two distinct audiences in Morocco: skincare users applying it as a face toner, and a growing number of people using it specifically on the scalp.
As a facial toner, the 7% glycolic acid formula exfoliates the skin’s surface, unclogs pores, improves texture, and over time reduces the appearance of fine lines and dullness. It should be used at night, on clean skin, and followed by moisturizer. Sun protection the following morning is non-negotiable when using any acid-based product.
On the scalp, it has shown benefits for dandruff, excess oil, and slow hair growth. Glycolic acid’s exfoliating properties help clear buildup from the scalp, which can unclog hair follicles and create a healthier environment for growth. The recommended method is to apply it to a dry scalp, section by section, leave it for 10 to 20 minutes, then rinse thoroughly. Do not leave it overnight — extended contact can cause irritation or sensitivity. Start with once a week and assess how your scalp responds before increasing frequency.
Searches specifically for « glycolic acid scalp psoriasis » also appear in Moroccan data, though using acids on a compromised scalp condition like psoriasis should only be done under dermatological guidance.
Multi-Peptide Serum for Hair Density
This serum has become one of the most popular hair products The Ordinary offers. It contains a blend of peptides — including Redensyl, Procapil, and CAPIXYL — that work together to support hair density, reduce hair loss, and improve the appearance of thinning hair. It is applied directly to the scalp, massaged in, and left without rinsing.
In Morocco, this product is searched frequently both under its English name and in French and Arabic equivalents. It is particularly popular among customers experiencing diffuse hair thinning. Like all scalp products, the quality of the formula matters enormously — a counterfeit version of this serum would not only be ineffective but potentially irritating, given the sensitive nature of the scalp.
HOW TO BUILD A THE ORDINARY ROUTINE
One of the most common questions from Moroccan customers — appearing in both French and Arabic search queries — is about the order of use: which product goes first, which can be combined, and what to avoid layering together.
The Ordinary provides a Regimen Guide on its website, but the core principles are straightforward.
Thinner, water-based products go before thicker, oil-based ones. Acids and direct vitamins should not typically be mixed with peptides in the same step. Retinoids go on at night and should not be combined with vitamin C, AHAs, or BHAs in the same application.
A simple morning routine for most Moroccan skin types could look like this: start with a gentle cleanser, apply the Niacinamide 10% + Zinc 1% serum, follow with a light moisturizer, and finish with SPF. That last step — sun protection — is not optional in Morocco. The climate means UV exposure is significant almost year-round, and using brightening or exfoliating actives without SPF will cancel out their benefits and worsen hyperpigmentation over time.
A simple evening routine might be: cleanser, Alpha Arbutin 2% + HA (if targeting dark spots), followed by a moisturizer or squalane oil as the last step. If you are incorporating the Glycolic Acid toner, use it two to three nights per week instead of the serum, not on top of it.
If you are new to The Ordinary, do not start all products at once. Introduce one new active every two weeks, watch how your skin responds, and build from there. Overloading your skin with multiple acids and actives at once is one of the most common mistakes and often leads to irritation, purging, or a compromised barrier.
UNDERSTANDING THE ORDINARY’S SKIN DIAGNOSTIC TOOL
Several searches from Morocco reference « the ordinary diagnostic » and « the ordinary test cutané, » which refer to the brand’s online skin analysis tool at deciem.com. This tool asks a series of questions about your skin concerns, skin type, and lifestyle, then generates a personalized routine recommendation using The Ordinary products.
It is a genuinely useful starting point, especially if you are overwhelmed by the number of products in the lineup. Rather than guessing, the tool helps you identify three to four products tailored to your specific concerns — whether that is acne, hyperpigmentation, dryness, or signs of aging.
The tool is available in English and French, and the recommendations link directly to product pages where you can read the full ingredient list and usage instructions.
THE LASH AND BROW SERUM: DOES IT CONTAIN PROSTAGLANDINS?
This question appears many times in the Moroccan search data, which tells us that customers here are doing their research before purchasing. The concern about prostaglandins in lash serums is legitimate: some lash serums in the market contain prostaglandin analogs, which are effective for lash growth but have documented side effects including iris color change, eyelid drooping, and fat loss around the eye socket with prolonged use.
The Ordinary’s Multi-Peptide Lash and Brow Serum does not contain prostaglandins or prostaglandin analogs. It works through a peptide-based approach, which is considered safer for long-term use. The brand has published clinical study data showing improvements in lash density and brow appearance. If you are sensitive to the idea of prostaglandins in cosmetics — and many people are, rightly — The Ordinary’s formula is one of the cleaner options available.
DISCONTINUED PRODUCTS: WHAT HAPPENED?
A number of Moroccan customers are searching for specific products that no longer seem to be available, including certain retinol formulations and the Vitamin C Suspension 23% + HA Spheres 2%.
The Ordinary has periodically discontinued and reformulated products throughout its history. Some discontinuations have been due to safety concerns raised by regulators or the brand’s own review processes. Others reflect a shift in formulation philosophy as DECIEM’s research team develops improved versions.
The Granactive Retinoid 5% in Squalane, for example, has been a product with inconsistent availability. The Vitamin C Suspension 23% with silicone was also discontinued, though lower-concentration vitamin C options remain in the lineup.
If a product you relied on has been discontinued, the safest approach is to check deciem.com directly for any replacement recommendation. Sometimes DECIEM posts notes on their website or social channels explaining why a product was changed and what the alternative is.
BUYING THE ORDINARY IN MOROCCO: FINAL ADVICE
Let us bring this back to the most practical question: how do you actually get authentic The Ordinary products in Morocco without overpaying or taking risks?
First, if you have access to international shipping at a reasonable cost, buying directly from deciem.com is the most reliable option. You know what you are getting, you have access to returns, and the price is fixed.
Second, if you prefer buying locally, ask any parapharmacie or reseller to show you the supplier invoice or their authorization as a DECIEM stockist. Legitimate sellers will have no problem doing this. Those who cannot or will not provide it are not necessarily fraudulent, but it introduces doubt you don’t need.
Third, use checkcosmetic.net to verify the batch code of any product you purchase, regardless of where you bought it. It takes thirty seconds and it either gives you confidence or flags a problem before anything touches your skin.
Fourth, learn the packaging. Authentic The Ordinary products have a very specific minimalist aesthetic — black text on white or clear packaging, precise typography, a full INCI ingredient list, and a DECIEM logo. Fakes often get the font slightly wrong, omit ingredients, or have smudged print.
Finally, trust your price instincts. The Ordinary is already an affordable brand. If someone is selling it at prices that seem impossibly low, there is a reason.
The brand has built a reputation on honesty — honest ingredients, honest prices, honest communication. The best way to buy it is with that same spirit: ask questions, verify what you can, and don’t be rushed into a purchase you have doubts about.
Your skin will thank you for it. And once you find a source you trust, stick with it. Consistency matters far more in skincare than constantly switching products. Give your actives time — most take four to eight weeks of regular use before results become visible. The Ordinary’s formula philosophy is built around patience and evidence, and that is exactly the mindset that gets results.
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